When I talk to people about what No 7 is doing on Second Life, then I still get quite a lot of blank looks, as Second Life is a fairly new “thing” and it does take some getting your head around. I thought this post from Gary E Sattler of BloggingStocks was a really good summary of what it’s all about, what you can do and why it might be appealing.
There are some points raised about other things that you can do in world, about collaborating with colleagues thousands of miles away, and of the great creativity that is at play in world. I think they present a good view on why No 7 was interested to explore Second Life as a medium for communicating with people around the world.