OnOff Brings London Fashion Week to Second Life

By helenonishi

It’s London’s turn to be the epicentre of fashion this week, with all the creativity, madness and late starts that involves. Should you either not have a ticket, or are tired of all the crowds, dashing back and forward across London etc, then you could see some of it from the comfort of your own armchair.

OnOff, in it’s own words, bridges the gap between on and off schedule designers, so a mixing of the well-established and cutting edge new talent. This year they have a virtual version of their event in Second Life, with a virtual version of the exhibition in London now up and running in SL.

You can enjoy videos from the catwalk shows, and pick up a goodie bag of a limited edition t-shirt. All this, without the jockeying for position, or craning your neck if you’re not in the coveted front row. They also promise we will be able to make the fashion identity of our dreams, or nightmares.

Perhaps they’ve not spent much time in SL, but all of that is quite possible already, you only have to hang around a bit to spot both extremes!

What a lot of us will look forward to is when OnOff includes a real version of a virtual fashion show, given all the many talented designers working in SL, several of whom should be poised for real world success. If artists can do it, as I wrote about yesterday, then why not the fashion designers?

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One Response to “OnOff Brings London Fashion Week to Second Life”

  1. The Grid Live » Second Life News for February 15, 2008 Says:

    [...] No 7 on Second Life Weblog OnOff Brings London Fashion Week to Second Life Quote from the site – It’s London’s turn to be the epicentre of fashion this week, with all the [...]

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