I was actually quite delighted to see this headline from TMC today, as it would seem we are in the same danger of obsessing about youth in the virtual world as in the real world. At the recent Lexis digital conference, practically every conversation about virtual worlds and social networking seemed to focus on the “young”. Whatever your definition of young is, it means there’s a whole load of folk who are not necessarily being actively engaged or targeted.
Whilst WomenEtcetera isn’t a virtual world in the Second Life sense, it is a virtual space for women, in their words over 50. It combines great content with member stories and blogs, a space to give voice to this generation.
Which must leave the 40 somethings a little confused, as too old for the young group, and too young for this one!
Tags: mature women, over 50s, Second Life, Virtual Worlds, Womenetcetera
